Ford's Confirms Canadian Jobs While Everyone Else Speculates Over a New Truck Engine

Matt Posky
by Matt Posky

Ford Motor Co. seems to be making plans to announce the production of a new engine in Windsor, Ontario — or at least that’s the buzz from insider sources.

We already knew the venerable V10 the company manufactures for use in its trucks and cutaway incarnations of the Econoline would be ending production sometime within the next four years.

That successor is now believed to possess fewer cylinders, a larger displacement, and be named “the 7X platform.”

Early accounts are conflicted, but the motor is most likely a gas-burning 6.9-liter V8 offering additional torque and improved economy against the 6.8-liter V10. Ford declined to comment on the powerplant’s details. Fortunately, the Canadian government was willing to throw everyone a bone. Albeit a small one.

Globe and Mail initially reported Canadian Prime Minister Justin Trudeau would be announcing the new engine platform at the at the Essex Engine Plant in Windsor, Ontario, on Thursday morning. Additional sources confirmed this with Reuters, adding that Joe Hinrichs, Ford’s president of the Americas, and Mark Buzzell, CEO of Ford of Canada, would also be present.

At the event, Trudeau said Ontario’s forthcoming $102.4 million investment into The Blue Oval’s Windsor plants would result in an all-new global engine program resulting in new powertrains. The stimulus is designed to supplement Ford Canada’s own $1.2 billion investment and bolster the country’s auto industry after years of job losses to Mexico and the U.S.

“Today’s investments will help create and maintain almost 800 great jobs for Canadians in Windsor and across Ontario, while equipping Canadians with the skills they need to design and build the cars of the future,” Trudeau said. “This is about positioning Canada as a global centre for automotive innovation, creating better opportunities for Canadians, and keeping Canada’s automotive manufacturing sector competitive.”

Ford was a little less forthcoming, hinting that $500 million of its own money is slated specifically for its new Research and Engineering Centre in Ottawa, with the remaining funds earmarked to update the Windsor engine facilities’ R&D programs. However, it did not outline any specific products, comment on future platforms, or mention the X7 by name.

That has not stopped everyone else from talking about it.

Brian Maxim, a vice president at AutoForecast Solutions, told Reuters he expects Ford to produce at least 125,000 units of the new engine per year for commercial use, starting in 2019 — though Maxim called it a 7.0 liter, not a 6.9-liter V8.

Whatever ends up anchored under the hood of Ford’s heaviest haulers, it’ll continue to be produced in Canada. Ford’s $1.2 billion investment upholds its November deal with Unifor to commit resources toward the Canadian auto industry and ensure future employment for its members.

“Unifor went into talks with the Detroit Three with one goal in mind — secure investment in the Canadian auto industry to ensure good jobs for future generations,” Unifor National President Jerry Dias said in a statement. “This investment shows the good things that happen for the entire community when there is a voice for working people at the table.”

[Image: Ford Motor Co.]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • RobertRyan RobertRyan on Mar 30, 2017

    @Lou_BC Same here. Maybe Ford's concept of Global is the US and Canada

    • Caboose Caboose on Mar 31, 2017

      That's a plenty big enough market to make money and justify the cost of this kind of platform.

  • Raph Raph on Mar 31, 2017

    Would be real,sweet if Ford ditched the modular engine line. I love my Voodoo V8 but that 100 mm bore spacing has been hurting Ford since the modultrasound platform launched. The Coyote/Voodoo platform is about as far as you can,stretch it. Stock for stock it's okay but outside of that the block nends some help due to the very thin bores. When you really lean on them it takes quirky fixes straps in the valley between the banks and at the extreme end drilling and tapping the block to accept bolts that pass through the water jackets and bear directly on the cylinder liner to keep the cylinder from blowing out as it flexes under boost or nitrous.

  • Theflyersfan If this saves (or delays) an expensive carbon brushing off of the valves down the road, I'll take a case. I understand that can be a very expensive bit of scheduled maintenance.
  • Zipper69 A Mini should have 2 doors and 4 cylinders and tires the size of dinner plates.All else is puffery.
  • Theflyersfan Just in time for the weekend!!! Usual suspects A: All EVs are evil golf carts, spewing nothing but virtue signaling about saving the earth, all the while hacking the limbs off of small kids in Africa, money losing pits of despair that no buyer would ever need and anyone that buys one is a raging moron with no brains and the automakers who make them want to go bankrupt.(Source: all of the comments on every EV article here posted over the years)Usual suspects B: All EVs are powered by unicorns and lollypops with no pollution, drive like dreams, all drivers don't mind stopping for hours on end, eating trays of fast food at every rest stop waiting for charges, save the world by using no gas and batteries are friendly to everyone, bugs included. Everyone should torch their ICE cars now and buy a Tesla or Bolt post haste.(Source: all of the comments on every EV article here posted over the years)Or those in the middle: Maybe one of these days, when the charging infrastructure is better, or there are more options that don't cost as much, one will be considered as part of a rational decision based on driving needs, purchasing costs environmental impact, total cost of ownership, and ease of charging.(Source: many on this site who don't jump on TTAC the split second an EV article appears and lives to trash everyone who is a fan of EVs.)
  • The Oracle Some commenters have since passed away when this series got started.
  • The Oracle Honda is generally conservative yet persistent, this will work in one form or fashion.
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