2018 Kia Rio EX 5-Door Review - This is How to Do Cheap

Tim Healey
by Tim Healey
Fast Facts

2018 Kia Rio EX 5-Door

1.6-liter four-cylinder (130 horsepower @ 6,300 rpm; 119 lb-ft @ 4,850 rpm)
Six-speed automatic, front-wheel drive
28 city / 37 highway / 32 combined (EPA Rating, MPG)
8.5 city, 6.4 highway, 7.5 combined. (NRCan Rating, L/100km)
Base Price
$18,700 (U.S) / $20,598 (Canada)
As Tested
$20,945 (U.S.) / $22,869 (Canada)
Prices include $895 destination charge in the United States and $1,685 for freight, PDI, and A/C tax in Canada and, because of cross-border equipment differences, can't be directly compared.

Cheap cars often get a bad rap. That’s not surprising – our status-obsessed society tends to look down upon any low-cost product, unless that product is so superior to its competition that it can be labeled a “value” or a “bargain.”

The Kia Rio probably isn’t good enough for that status, and there are other relatively inexpensive automobiles that perform better across various metrics, but if you need cheap wheels and don’t want to be punished, you could do worse.

Hatchback bodystyles remain useful, which is why Kia gives buyers the choice between sedan and 5-door versions.

At a glance, the Rio screams simplicity – in a good way. It’s plain looking, but “plain” sometimes translates into “functional” with ease.

The exterior design is inoffensive and unremarkable, yet still attractive. Plain can also be handsome, and the Rio blends nicely. You probably won’t notice the Rio in traffic, but if you do, you’ll likely nod politely in approval.

[Get new and used Kia Rio prices here!]

Simple but effective is the interior’s theme, as well. The A/C knobs are simplistic and there isn’t much in the way of buttons below the tacked-on infotainment system that hangs on top of the center stack. Add Kia to the list of automakers who’ve decided tacking a tablet-like screen on to the top of center stack is enough to just call it a day. At least the various menus are intuitive and easy to use.

Kia has blessed this car with a 1.6-liter four-cylinder making 130 horsepower and 119 lb-ft of torque. It’s not really enough power to win you any small-car shootouts, and it does feel a tad underpowered. Perhaps unsurprising, but disappointing nonetheless. The engine is also a bit coarse in terms of noise/vibration/harshness.

You do have to make sacrifices to save a buck, after all.

The six-speed automatic shifts fine, but you can sort of feel the mechanicals at work through the shifter. It’s an odd sensation. You will hear a little bit of road noise, which is unsurprising at this price point.

The Rio is infused with just enough sporty handling (and well-weighted steering feel) that you won’t be bored, but of course there are other hatches that offer more sporting spirit. Ride is a bit on the hard side, despite the 15-inch wheels, but not unpleasant.

Interior space up front is acceptable, even for taller folk, but the rear is a bit tight. Not bad, just a little tight.

Feature-wise, the only option on my EX test car was floor mats. That’s it. The standard features list wasn’t barren, however. It included fog lamps, air conditioning, power windows, power mirrors, power door locks, satellite radio, Bluetooth, USB, tilt/telescope steering wheel, Kia’s UVO infotainment software, Android Auto, and Apple CarPlay. A little basic – the seats are cloth and manually adjusted, but still not a bad list for a car with a price under $20K.

My test vehicle started at $18,700 and, with D and D and the floor mats, it ran up at $19,725.

Like the larger and pricier Niro, the Rio is a Kia that just works. It’s not sexy or remarkable or memorable – it just does its job. You get in, start it, and drive.

That drive isn’t totally boring, and you aren’t punished too badly for saving some dough. Kia may be trying to do some cool things at the top of its line – witness the Stinger and its handsome design – but the brand knows its bread and butter is cars like the Rio. To that end, the product planners have cooked up a car that won’t win many awards or much praise from enthusiasts, but will do well enough on the showroom floor.

[Images © 2018 Tim Healey/TTAC]

Tim Healey
Tim Healey

Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.

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  • Pdl2dmtl Pdl2dmtl on May 03, 2018

    Tim, I’m confused: is it a 1.4 or a 1.6 liter engine?

  • Hogey74 Hogey74 on May 08, 2018

    I know every car market is different but it's still surprising Americans don't buy more of these. They and their Hyundai brethren don't appeal to me but the Koreans have been making solid cars for ages now. Even when they were ugly and tinny they were already getting the quality up. The Koreans benchmarked Toyota maybe 2 decades ago and Toyota knew they were their only real long term threat. Now Kia has a hero model, the Stinger, which is going to have more than a halo effect on the range. People ask my opinion and I tell them they need to seriously consider the Koreans. Also, hatches. They are the natural end game for practical cars regardless of what we all grew up with. Sedans are simply less practical.

  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
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