See, Drake was at WWDC today. He came on stage to talk about Apple Music wearing a vintage Apple varsity jacket, and was actually a little nervous, stumbling over his words on stage while talking about how he made it as an unsigned artist from Toronto. It was endearing, and real, and even a little bit humble. Like all artists launching a streaming service, Drake called Apple Music "a movement," which is strange, but c'mon, look at this Instagram. #trussmidaddy

Other Drake Instagrams offer coded messages. Is "our time now" a direct shot at Jay-Z's Tidal service?

Here is Drake with Apple executive Eddy Cue, who will now forever be known as "E Cue."

Squad goals with Drake's Toronto crew including OVO label boss Oliver El-Khatib:

And finally, a photo with Dre, The Weeknd, and a tremendous emoji caption.

Apple green apple Toronto 100 exclamation fire CD. Drake. DRAKE.