Mr. Musk Goes to China, Vehicles to Pour Forth

Steph Willems
by Steph Willems

Tesla’s sole assembly plant in Fremont, California won’t be lonely for long. A preliminary deal reached between the automaker and the government of Shanghai could see a new assembly plant start production in about three years’ time. The Chinese plant would most likely build Model 3s and upcoming Model Y crossovers, Bloomberg reports.

Assuming Tesla can scrounge up the $4 to $5 billion needed to complete construction of the facility (a Goldman Sachs estimate), the plant could produce up to 500,000 vehicles per year. And it just so happens that Shanghai has a free trade zone.

This morning’s news was foreshadowed when a new Tesla subsidiary popped up in that city in May. Musk travelled to China on Tuesday, stopping near a cave in another country on the way.

Shanghai is an increasingly attractive target for foreign automakers, especially since the Trump administration launched a series of trade tariffs at China. The People’s Republic, which already levied import duties on foreign-made cars, but had promised to lower them, hiked its tariffs back up in retaliation. China’s tariff on U.S. vehicles now stands at 40 percent.

By manufacturing in-country with the help of local suppliers, Tesla can side-step the duties that forced it to raise sticker prices by up to 75 percent compared to the U.S. market. Relatively low-priced vehicle like the Model 3 and Model Y (a vehicle whose price point is unknown, but surely lower than the Model X SUV) are a shoo-in for the China factory. Fremont can handle the Model S and X duties.

While Tesla expects to be cash-positive by the end of the year, the assembly plant’s price tag worries some investors. It’s possible Shanghai might help in that regard.

“The Shanghai municipal government will fully support the construction of the Tesla factory,” said the Shanghai Municipal People’s Government in a statement printed by Reuters.

In the past, Tesla argued against China’s policy of requiring foreign automakers to partner 50-50 with a local manufacturer, but the country has since announced an end to that practice. The mandate should run its course by 2022 — roughly the same time as the plant’s opening. With the threat of technology theft lessened, Tesla claims it plans to invest in R&D at its Shanghai facility.

[Image: Maurizio Pesce/ Flickr ( CC BY 2.0)]

Steph Willems
Steph Willems

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  • Cicero1 Cicero1 on Jul 10, 2018

    Three years, so in Tesla time around 2075.

  • Art Vandelay Art Vandelay on Jul 10, 2018

    I ask seriously...no snark intended, but is Tesla being cash positive by the end of the year a real possibility or Musk being Musk here? Also, if so has there been any word on an updated model S? The design has changed little since 2011. If the company is turning a corner and looks viable I'd add the S to my list of vehicles I'll look at in a couple years, however I've heard of nothing new in the pipeline and it will be 9 years old with only a minor refresh at that point. I'd like to see it get an interior more fitting of something in that range.

    • Mike978 Mike978 on Jul 10, 2018

      I would expect in typical Tesla fashion that it will be about $100 cash positive after pulling out all the stops like charging $2500 for orders that get built in January 2019 etc.

  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
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