Democracy Dies in Darkness

Facebook blocked many gay-themed ads as part of its new advertising policy, angering LGBT groups

October 3, 2018 at 4:44 p.m. EDT
Los Angeles comedian Matt Marr said his ad for a gay-themed comedy show, "CabarGAY," was blocked by Facebook on the grounds that it was "political." (Facebook image) (Rosenberg, Eli/(Facebook))

The advertisements all seemed innocuous at a glance.

A ribald sendup of fairy tales hosted by a comedian in Los Angeles. A Spanish-language social group for Latino men, sponsored by a community center in Las Vegas. And a list of senior-friendly housing options distributed by a nonprofit group in Texas.

But they were all blocked by Facebook. The company’s system, which uses automated and human monitors, determined that the advertisements were “political,” though they did not involve advocacy or any explicitly political views.