How the Tupperware party became a million dollar idea

Name: How the Tupperware party became a million dollar idea
Uploaded: 2017-08-31T23:10:35.000Z
Duration: 1 min 19 s
Description: The BBC's Aaron Heslehurst explains how the Tupperware party became a million dollar idea.

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Take something dull, like a food container. How do you get people to buy it? By throwing a party and selling it to your guests. Tupperware has been doing this for over 60 years and the Tupperware party is one of the greatest marketing ploys ever devised.

Video journalist: Jeremy Howell

Business

1 September 2017